Estonia's Top Retail News Site Nominates 31 Local eCommerce Sites

Estonia’s top retail news site, (owned by Äripäev), nominated 31 eCommerce sites in 9 different categories to win the award for the most user-friendly online store in Estonia.

The categories and nominees are:


Grocery stores     


Sports and Hobbies     


Apparel and Accessories


Home and Garden

Department Stores






Car and Motor




On January 28th, at a conference titled “How to Improve the Client Experience in Online Retail?” the winner of the most user-friendly online store in Estonia will be announced. In addition, a special acknowledgement for each category will be awarded. The finalists will be chosen by a panel of judges from the members of the Estonian eCommerce Union, which includes Märt Aab, Product Owner at Vaimo Estonia. The board will choose the winner according to the following criteria: 

  • How responsive the site is across different devices (mobile, desktop computer, tablet)
  • Overall design
  • Overall ease of usage and logical setup
  • Overall ease and clarity of finding delivery and returns information
  • Customer service and response time via telephone, chat, and email
  • Quality of product presentation (photos, special angles, etc.)
  • The efficiency and speed of the customer journey (number of mandatory fields to fill, etc.)
  • Speed of webpage

The panel of judges will analyse the different online shops in front of the conference attendees and will award a winner in each specific category and the Grand Prix Estonia Award to the best overall online store.


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