FJÄLLRÄVEN
"When we first met with Vaimo, we immediately realised why they are one of the top Magento partners - they knew what they were talking about, and understood what we wanted from an eCommerce site. Vaimo has proven, time and again, that they can provide us with the best design and functionality, well within our budget. We are very happy that Vaimo has helped us provide our customers with a direct line to our brand that showcases our products while motivating our customers to enjoy the great outdoors."

Peter Moore

Webmaster at Fenix Outdoor E-com

Visit FJÄLLRÄVEN

The Challenge

Before September 2013, Fjällräven had a simple online presence that only introduced the brand and they sold their products through distributors. Fjällräven’s main goal was to offer their products to customers directly through a site that conveyed the brand’s dedication to outdoor activities and offered functional guides and advice on how and where to use their timeless apparel and outdoor recreation gear. The premium brand wanted to tell their story to their customers in a responsive and useful way- through interviews, photos, and videos on how to take on the great outdoors.

The Solution

While Fjällräven’s first site launched through Vaimo was simple, Vaimo rolled out an enhanced, fully responsive version of the site in summer 2015. Vaimo developed different methods for Fjällräven to offer their customers practical information about conquering the great outdoors - from an Instagram flow and instructional videos, to Q&A’s with outdoor experts. Fjällräven’s site focuses on what clothing to wear, where to go, and what to bring along on specific recreational activities. The videos showcase the products and collections, with detailed information about every product. There is also a separate “Explore” tab that shows guides, Fjällräven’s corporate responsibilities, and two main outdoor events sponsored by the brand.

Features

  • “GET THE LOOK” USING STYLED PRODUCTS
  • PRODUCT INTEGRATION WITH PIM FROM EXIGUS
  • ERP INTEGRATION WITH MICROSOFT DYNAMICS AX
  • INSTAGRAM FLOW
  • STORE LOCATOR
  • MEGA MENU WITH THE POSSIBILITY TO PROMOTE SPECIFIC PRODUCTS
  • CONTENT ROTATOR FUNCTIONALITY TO SCROLL PRODUCTS HORIZONTALLY
  • INTEGRATION WITH UNIFAUN
  • PRODUCT SUGGESTIONS WITH NOSTO
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