Kalevala Koru
"We were looking for more than just a solution provider. We needed a partner we can collaborate with and who could elevate Kalevala Koru’s eCommerce to a higher level. We were amazed by Vaimo’s international UX team - the workshops we had with them were both professional and inspiring. We chose Vaimo because of their proven track record of delivering projects within brief timeframes and their excellent design and UX proposal."

Mikko Koskenoja

Ecommerce Manager at Kalevala Koru


The Challenge

Kalevala Koru wanted to find a partner who would help to completely rethink the user experience and interface design of their eCommerce site and find a reliable platform to further grow their business in the global markets. They were in the process of rebranding and needed to incorporate the new modern look into the eCommerce experience they offer and make sure their content was clearly and elegantly laid out. There were three parts of the eCommerce project that had to be implemented: Kalevala Jewelry eCommerce site, incorporating the Kalevala Koru Oy company website and a separate eCommerce site for Lapponia Jewelry, mirroring the Kalevala Jewelry site.

The Solution

In 6 months Vaimo’s project team delivered two completely redesigned and a fully responsive eCommerce sites in three languages - Finnish, English and German. One of the most important parts of the project from a business prospective was to make sure to automate data transfer processes as much as possible. The project included many Magento integration touch-points to backend systems like to - production, e-mail and bank systems. Vaimo also implemented a customer loyalty program which allows Kalevala Koru to provide better customer service and offers, making sure that their brand grows even further in the future. The new site also boasts an inspiration section which allows Kalevala Koru to excel at content marketing by creating stories of the products.


  • Fully responsive site
  • Multi-option filter
  • Product repairs
  • 3 Languages
  • Customer loyalty program
  • Click and collect
  • Store locator
  • Designer profiles with products
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