Cape Union Mart has been equipping South African adventurers since 1933, and is South Africa’s favourite outdoor adventure store. Stocking everything one needs for outdoor pursuits – including hiking, camping, trail running, mountain biking, snow sports, travel and more – Cape Union Mart is an essential first step in every adventure. Cape Union Mart has stores across South Africa, and in Namibia and Botswana. Click here to see more in the Cape Union Mart store. 


  • Merchant:  Cape Union Mart
  • Industry: Ourdoor gear & clothing
  • Magento Edition: Community
  • Base Engine: Innovate
  • Markets served: South Africa
  • Project budget: 704 hours
  • Project plan: 16 weeks
  • Number of products: 14 000

Why eCommerce?

Nick Bennett, Marketing Manager at Cape Union Mart:

“We recognise that eCommerce is a vital component of our sales strategy. If our customers want to browse products from the comfort of their home or office, and feel content purchasing those items online, then we want to ensure that doing so is as easy and simple as possible.”

Why did you choose Vaimo?

“Vaimo spoke knowledgeably about the advantages and pitfalls of implementing a project the size of this one. Vaimo’s clear understanding of Magento and our ERP system, and laudable company track record, convinced us to partner with them.”

Why did you choose Magento?

“We selected Magento because we were impressed with its functionality and flexibility. We needed a solution with the power to accommodate stock that we sell online, and stock that we sell in our brick-and-mortar stores. Magento seemed the best solution for us to make a “quantum leap” in our eCommerce offering.”

Interested in learning more? Contact us