"We had already decided on the Magento platform and Vaimo was the best solution provider of Magento we could find. We looked at their existing web-shops and also had friends who had successfully worked with them on other projects. After the very first meeting, we noticed that we understood each other very well. Since we started with Vaimo in 2010, we have had an annual increase of about 80% in orders and 90% increase in revenue."
The ChallengeStarting an eCommerce business in Germany a few years ago was really difficult since only few Germans made purchases online. Deinetorte had to convince people of buying online just as much as they had to convince customers of their product. Their online store was first launched in Germany in 2009 on Magento platform, which they initially developed in-house. As the company continued to grow, Deinetorte needed a supplier, who would help to improve their eCommerce site. After doing some research on Magento solution partners, they decided on Vaimo.
The SolutionDeinetorte was already convinced that Magento was the right platform for growth. The main goal was to develop fluent and intuitive shopping experience that follows Germany’s extensive eCommerce-regulations. Together with Vaimo they added user-friendly tools where customers could upload photos or graphics and edit them online with text and frames, therefore making it easy and fun to personalise cakes. Vaimo also developed a highly dynamic one page checkout, where a lot of focus was put on delivery date and delivery method, since for obvious reasons time of delivery is key for any celebration cake.
- One page checkout
- Possibility to upload images and graphics
- Cross sell
- Possibility to customize your cake
- Special delivery date rules