Magento has a new B2B webinar for view featuring Mark Brinton, Senior Technical Product Manager, and  Lucas Taddonio, Senior Solutions Consultant from Magento Commerce. The webinar covers the new Magento B2B functionalities and what they can offer for B2B merchants and retailers. The following is our summary of the webinar; watch the webinar here.

B2B INDUSTRY TRENDS 
Buyers are demanding immediacy and convenience. 38% want flexibility to purchase 24/7 and 22% want a faster process. Business buyers are increasingly looking to transact online, with 63% researching half or more of their work purchases online, while 53% will make half or more of work purchases online in 2018. 61% of research work purchases occur on smartphones.

But failure to meet the changing preferences of B2B customers can be costly. In fact, 71% of B2B buyers said they would switch suppliers to one with a better overall digital experience. Magento can help B2B merchants navigate these turbulent times, with cloud commerce that offers built-in B2B functionality.

WHAT MAGENTO B2B COMMERCE CAN DO FOR YOU:

  • Built-in B2B functionality for a faster time-to-market and lower TCO
  • Powerful self-service company account and credit management tools to build customer loyalty
  • Quick purchasing and easy quoting to encourage repeat purchases
  • East integration with any backend system using rich APIs and extensions
  • Dedicated B2B business intelligence reports and analysis
  • Ability to cater to all customer segments from a single platform

EVERYTHING NEEDED TO SELL TO BUSINESSES:

  • Company accounts
  • Multiple buyers per account
  • Specialised roles and permissions
  • Self-service order, quote, credit tracking

CUSTOMISE CATALOGUES AND PRICE LISTS:

  • Custom and default catalogues
  • Full product and pricing control
  • Catalogue sets frontend experience

EXTEND CREDIT TO INCREASE SALES AND LOYALTY:

  • Payment on account support
  • Credit transaction and balance tracking
  • Easy system integration
  • Buyer self-service tools

QUICKLY RESPOND TO QUOTE REQUESTS ONLINE:

  • Efficient quote requests
  • Quote management and negotiation tools
  • Integrated communications
  • Self-service quote status tracking

NEW MAGENTO B2B CAPABILITIES 
Magento Commerce provides B2B retailers with an edge when selling to businesses, and allows them to get to the market fast with a business-ready solution. B2B retailers can build loyalty with self-service tools and payment on account. Magento Commerce enables merchants to grow sales with fast, friction-free purchasing, and serve all customer segments from one platform. B2B merchants can expect to gain new insights with Magento B2B business intelligence reports.

PROVIDE FAST, SEAMLESS PURCHASING:

  • Quick order form
  • Requisition lists
  • Fast reordering

INTEGRATE WITH ANY BACKEND SYSTEM:

  • Open, modern platform
  • Off-the-shelf connectors
  • REST APIs for new features, like company, company credit, shared catalogue, quotes, requisition lists, and tier prices

ADDRESS ALL SEGMENTS WITH ONE PLATFORM:

  • B2C
  • New divisions and product lines
  • Long-tail segments
  • New geographies

FUEL YOUR GROWTH WITH 4 NEW B2B DASHBOARDS:

  • B2C
  • New divisions and product lines
  • Long-tail segments
  • New geographies

To learn more, watch the full webinar here, and get in touch with us if you want to learn more about Magento Commerce 2.2!

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