3. PRIORITISING PERSONALISATION
In 2018, we aim to personalise everything that we do (at least, as much as possible). We want to ensure that we don’t keep offering the same information repeatedly.
We’ve begun building progressive fields which enable us to get a better insight to our clients and prospects and to be able to give them suitable information at the right time.
Understanding the challenges will not just help us, but will ensure that the prospect is not receiving emails that are not relevant to them, their industry or their challenges.
PRO TIP: B2B merchants should start collecting data that will help you with your campaigns. If you are in e-commerce, think of personal apps, customer feedback and tailored messages.
The above are our 3 focus areas for 2018. We hope the advice helps you with creating a (late) start with your resolutions! If there’s one thing we have left to say… figure out 3-5 key things for your department and put your focus in the right areas in 2018.
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