Case Study

Bauhaus

BAUHAUS Sweden wanted to create an online trade environment that would suit B2C and B2B buyers alike and provide them with virtual tools that would make shopping easier. Vaimo helped BAUHAUS achieve this by building customised features throughout the site, such as separate prototypes for guides that prevent customers from making wrong selections of products based on the project type they selected.

The Challenge

Before May 2011, BAUHAUS Sweden’s online presence was limited to a product catalog without purchasing options. They wanted an online store that would serve both B2B and B2C clients through one modernised site that could handle an enormous amount of products, attributes, and complexity. BAUHAUS wanted a stable and responsive eCommerce platform for their website that would allow them to customise everything and also first-class integration capabilities for their stock management solution and payment options. Initially, BAUHAUS wanted to run its online shop separately from its physical stores and to also cater for consumers who did not have a BAUHAUS store nearby.

The Solution

BAUHAUS Sweden wanted to create an online trade environment that would suit B2C and B2B buyers alike and provide them with virtual tools that would make shopping easier. Vaimo helped BAUHAUS achieve this by building customised features throughout the site, such as separate prototypes for guides that prevent customers from making wrong selections of products based on the project type they selected. Third party integrations with Nosto and Resurs Bank support product recommendations, back-in-stock notifications and payment solutions. The B2B customer portal is fully tailored and API session-based, with its own set of payment options and a BAUHAUS credit card. The site allows the customer to shop with ease, locate the nearest retailer, order installations and even arrange special deliveries.

%

Increase in revenue over the last 12 months

Visitors/Day in peak season

%

Increase in average order value

Visitors/Day in normal season

Features

• Colour picking function for paint selection

• Store Locator

• Click & Collect

• Installation services availible on site

 

• Three languages

• Special pricing with price per unit, not package

• Tier pricing possible

• Back in stock notifications

• Related products, like accessories

• Integration of Magento with Nosto and Resurs Bank

• External accountmanagement per session via an API

• Serving both B2B and B2C clients on one site

• Cart transfer between two sites for finalised orders

• Multi-site

 

Disctinctive features

Conservatory designer

The conservatory designer gives the customer the possibility of customising their conservatory after their needs and wishes. The execution can be made to fit needs dependant on seasonal use and aesthetics with additional accessories. After that the individual products are collected directly from BAUHAUS supplier and put together into a comprehemsive package for the customer.

Click & Collect

To be able to choose between home delivery or store pick-up is more or less given for the customer today when shopping online. BAUHAUS fully supports this and lets the customer choose as they place the item in the shopping basket with the choice of picking up in store or deliver home. The check-out is then adapted for that choice. The customer can also choose to pay in store or by one of the usual payment methods found online. The items are usually availible for pickup the following day in the chosen store.

Corporate services

Corporate clients can place orders for pick-up or delivery in the same process. No separate orders necessary. The customer can also handle separate accounts for the company so that different employees can make their own orders for the active projects. These are saved in their own address book. The customer can also see all order history, both online and in store. The customer can also pay with Bauhaus own company invoice feature.

Timed delivery

On some locations in Sweden, the customer can decide exactly when the delivery should be made by using the current post code. The customer recieves choices on day and time period when the delivery should be made. The customer can also choose between some additional features such as exact time for delivery, removal of packaging or carrying to front door..

“Vaimo helped BAUHAUS Sweden bring the complexity of home improvement retail to the web in a simple and cost-efficient manner, delivering a stable platform that supports our growth and our business. Vaimo is an energetic group of people with a proven track record of consistently delivering valuable solutions.”

 

Steen Hestehauge
eCommerce & System Manager, BAUHAUS Sverige

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