Case Study

Björn Borg

Björn Borg’s goal was to improve both the navigation and useability on the site. With that also improve cost efficiency and simplify the daily work for their development team. They also wanted to add functionality, simplify the payment process and increase sales.

The Challenge

Björn Borg’s goal was to improve both the navigation and useability on the site. With that also improve cost efficiency and simplify the daily work for their development team. They also wanted to add functionality, simplify the payment process and increase sales.

The solution

Even if Björn Borg’s sales online only make for a small part of their overall revenue, it’s strategically important to see the sales as a whole. Vaimo created a new product filtering feature, added the possibility of selecting colours in the product section and the addition of a related products feature on the product page. They also implemented a fast check-out service and added a cross-selling functionality to it. The localisation of currency and languages was added to simplify the purchasing process.

Visitors/day

%

Improved conversion

%

Decrease in abandoned cart

Products

“An important aspect of the products success was Vaimo’s knowledgeable backend and frontend developers. They showed great commitment and availibility throughout the entire project. “

Jonas Lindberg Nyvang
Marketing & Communication Manager, Björn Borg

See other Case Studies

Bauhaus

BAUHAUS wanted a stable and responsive eCommerce platform  that would allow them to customise everything and provide first class integration capabilities for stock management and payments. Vaimo created an online trade environment that suits B2C and B2B, providing them with virtual tools that allow the customer to shop with ease, locate the nearest retailer, order installations, and even arrange special deliveries.

Proactiv +

The Proactiv+ webshop had been built on hard-coded, completely inflexible templates that drastically altered the stability of the shop. They wanted to switch to a responsive-first design to cater to a heavily mobile-driven target group, to enhance the customer experience and make the shop easier to update internally. Vaimo’s solution did all that and more.

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