CASE STUDY

Filippa K

Filippa K, founded in 1993 in Stockholm, is a leading Scandinavian fashion company. It designs and manufactures fashion garments and accessories with its own, timeless style, for both women and men. The company provides the products through its own 50 Filippa K brand stores in 20 markets around the world, as well as through more than 700 international retailers, such as Selfridges, Liberty, Bijenkorf, NK, Stockmann and Illum. In May 2014 Filippa K launched their new website enabling customers to purchase Filippa K’s products also online.

The Challenge

Prior to this project and enabling customers to purchase Filippa K’s products online, Filippa K’s website was already running on the Magento platform. Before that the website used to serve purely as a showroom for inspiration, a source for information about Filippa K’s brand, its values and brand responsibility. The main challenge with the project was to launch a premium online store within a very tight deadline, and stick to the scope. To interpret Filippa Ks brand identity, being pixel perfect, to a transactional website was also a challenge. Considering Filippa K have waited until now to launch their new brand website and online store, customers also have high expectations on omni-channel service, to keep the brand experience online, as high level as in their stores.

THE SOLUTION

Vaimo developed an online store that follows Filippa K’s brand values and design requirements and helped not only to make the website responsive, but create a special touch-style solution for mobile devices. Vaimo delivered a good result, combining user experience with Filippa K aesthetics and graphical guidelines. Vaimo’s experts will together with Filippa K continuously work on the customer experience on mobile devices, to improve the usability while keeping the perfect look and feel on the website.

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Increase in users

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Increase in page views

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Increase in revenue

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Increase in e-commerce conversion rate

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Increase in transactions

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Increase in average order value

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Increase in traffic from mobile

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Increase in transactions on mobile

(Comparing 01.01.2017-31.12.2017 to 01.01.2016-31.12.2016)

“Our new website is beautiful and feels very on brand. For Filippa K, every detail is important and we are keen to meet our customer’s very high expectations on service, simplicity, style and quality. The new filippa-k.com represents our values in a great way. Launching the Online Store was a very important strategic milestone; the platform is a first step in creating a great customer experience and service across our channels. We’ll present our full collections and campaigns in new ways and add more services to our store. Shipping to more markets is also on the roadmap, of course.”

Patrice Lusth, Omni-Channel Manager at Filippa K

FEATURES IMPLEMENTED

• Responsive website with express checkout • Different views for category listings and product pages
• Integration to Adobe Scene 7 for imaging and zoom • Display window with different styles
• Combined scrollable and sticky solution on product page • 6 different start page templates for dynamic landing page

PROJECT DELIVERY

The project team was dedicated to the tight deadline and the ability to stick to set scope and deliver a live website on time and budget. Filippa K also learned a lot by working with Vaimo in this project, for example the importance of testing and the time and attention to detail required from all parties. The launch went quick and smooth, a great result considering the technical complexity and despite of team members placed in different time zones.

“We wanted to continue using Magento and wanted to work with a solution partner located in Stockholm area. Our team had prior experience using Vaimo services, so we knew about their working methods. And as Vaimo is considered to be a leader in developing and implementing e-commerce solutions on Magento platform in Sweden, the decision was relatively easy.”

Patrice Lusth

Omni-Channel Manager, Filippa K

FUTURE ECOMMERCE PLANS

Filippa K will continue working with Vaimo on improving filippa-k.com. Some examples of features that will be added are: additional product presentations; added services at checkout and additions to customer pages; search and filtering. Customers are requesting daily that they ship internationally, and this is also something Filippa K are looking to do in the year ahead.

“Filippa K’s website had been running on the Magento platform for couple of years already and we wanted to continue using it. It’s a good platform for our size company. We like the fact that it’s open source, cost-effective and that it allows us to control the content, functionality, look and feel of the online store ourselves. Also the fact that Magento is owned by eBay, gives us surety that we have invested into a future-proof platform.”

Patrice Lusth

Omni-Channel Manager, Filippa K

visit the website

Filippa K


Filippa Knutsson said, ”We’re inspired by ourselves and those around us.” Get inspired by Filippa K today!

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