Case Study

Proactiv+

The Proactiv+ webshop had been built on hard-coded, completely inflexible templates that drastically affected the stability of the shop. They wanted to switch to a responsive-first design to cater to a heavily mobile-driven target group to enhance the customer experience and make the shop easier to update internally. Vaimo’s solution did all that and more.

The Challenge

The Proactiv+ webshop had been built on hard-coded, completely inflexible templates that drastically affected the stability of the shop. They wanted to switch to a responsive-first design to cater to a heavily mobile-driven target group to enhance the customer experience and make the shop easier to update internally. Vaimo’s solution did all that and more.

 

 

 

 

 

 

 

 

The Solution

Vaimo built the new Proactiv+ site from scratch after an initial migration to Vaimo’s infrastructure to improve site performance. The heart of the project was crafting a tailored, consumer-first user journey that easily leads shoppers through three simple steps to assemble their skin-care kits and reach a one-page checkout. While users used to begin their journey on mobile and switch to desktop before checkout, they now complete their transactions on mobile and conversion rates have soared as a result.

%

Increase in revenue

%

Increase in organic searches

%

More sessions

%

Increase in mobile revenues

Features

• Unique user journey for the kit

• Crete bundles on the go

• Vaimo CMS

• Rich content

• Integration with proprietary systems

• Fully responsive

“Vaimo has created a site that is 100% focused conversion rate increase, with a tailored user experience, making it easy for out customers to simply customise their Proactiv+ kits and pay via mobile or tablet devices.”

 

Sandy Peterson
Systems and Operations Director, The Proactiv Company

Selected Case Studies

Bauhaus

BAUHAUS Sweden wanted a stable and responsive eCommerce platform for their website that would allow them to customise everything and also first-class integration capabilities for their stock management solution and payment options. Vaimo created an online trade environment that suits B2C and B2B buyers alike and provides them with virtual tools that make shopping effortless.

Björn Borg

Björn Borg wanted to make its eCommerce site more user-friendly, improve the checkout-process and make the site more cost-effective. The company selected Magento as it was recommended by other eCommerce companies and selected Vaimo, due to Vaimo’s extensive knowledge and expertise in eCommerce.

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